How to SEO your podcasts

There has been a lot of blog and search engine search engine optimization (SEO) discussions blog space. In particular, Google seems to love blog. Blog is rich in a large number of links, the links will tend to context, and not the content of much of the expansion rate of the code or unpaid flash animation. In short, the blog is search engine friendly – presets.

But SEO’ing podcasts, latest blog cousin it?

Podcast (where anyone can become an Internet radio talk show host or DJ) presents a unique opportunity marketing / content producer, not blog. I’ll explain this a little more in my recent MarketingProfs article but podcasts from SEO point of view of the benefits does not seem so obvious. Podcasts are usually audio content, so you do not search engine spiders can steal all this rich text content with. You can not link between wealth and blog happen, because you can not embed clickable Url in your MP3 files.

Nevertheless, I believe you can SEO your podcast. Here’s how:

Now you are rich and relevant to a large number of searches for keywords podcasts name.
Make sure you have a good MP3 files ID3 tag â € “rich relevant keywords .ID3V2 even supports annotations and URL fields. Major search engines may not now, then ID3 tags, but they will! In addition, Specialty engines and software tools that have been made.
Title to each podcast and blog in the text. Put your most important keywords in the blog post as much as possible to reach the heights, but remains readable and interesting.
Encourage direct link to your MP3 files can also link to your blog article about podcasting.
Please consider using a transcription service to record your podcast, or at least excerpts of it as a search engine feed. Transcript broken down into sections. Make sure that each section is about that period of podcasts large keyword-rich title in the individual web pages and each individual web page. And, of course, from these web pages link to a podcast MP3. There are many transcription services out there where you can just email them the MP3 files or give them a URL and they take you back to a Word document. Here is a partial list of transcription services.
Submit your podcast site, and podcast directory such as search engines.
In your industry, such as the blog and the media, let people know that you have a podcast, because podcasting is quite novel. It has news value and linkworthy more than just another blog in your industry.
Do not just get up on your soapbox. Dialogue with others, in the form of telephone interviews and podcasts are those good records. Abstract people have a great reputation in the web and great PageRank score, and ask them to link to your website and your podcast summary page.
This does not mean that in a comprehensive list of policies. It is purely as a catalyst for creative thinking. SEO, especially link building, not just a list of formulas set of compliance. It is about creative thinking and to identify yourself to make your website clearly more than your competitors linkworthy way outside the box.